We turned an iconic car brand into a work of art
Background
We take the phrase “riding in style” seriously – that is why we, in partnership with Leo Burnett Worldwide, reimagined the Buick Envista and Envision as eye-catching modern art pieces.
Shot from the POV of someone entering a gallery space, our VFX mastermind Ghost3Dee shows off the new Buick Envista’s unique style and sleek design by transforming the car into an installation of metallic blobs swirling and mixing inside a glass installation, creating the Buick Envista right before our eyes (opens in new tab).
To showcase the new streamlined design of the Buick Envision, we created Air Dance (opens in new tab): a video that conveys a museum exhibition portraying the vehicle hovering weightlessly in front of curious visitors.
Following the success, we are back again with another artfully-inspired Buick execution from Ghost3Dee, this time inviting viewers to explore Buick in a completely new way. To highlight the functional and stylish interior of the Buick Enclave, we gave it a digital street art X-ray (opens in new tab).
The soaring engagement rates demonstrate how this innovative approach resonates with art lovers and car enthusiasts alike. Our storytelling not only emphasizes the sleek design and luxurious features of the Enclave, but also keeps the viewer experience fresh, immersive, and memorable.
Client
BuickCredits
- AgencySUPERHEROES, Leo Burnett



