To celebrate the launch of G-SHOCK’s GM700 in U.S markets, Tonqart helped us created a piece of content showcasing its sleek design, adventurous spirit, and unmatched durability.

Set against the urban backdrop of LES Coleman Skatepark, we told a story that appeals to sports lovers, adventurers, and streetwear culture alike.

The (opens in new tab)video (opens in new tab) opens in a fully immersive CGI world where characters made out of GM700 pieces skate across the watch face, ollieing over the minute hand and grinding along its edges. With a seamless transition, we zoom out to the real world, revealing @dew_stacks (opens in new tab) riding in style, sporting his G-SHOCK.

The video’s fluid sequences, combined with mesmerizing music, tapped into ASMR trends on social, creating an immersive experience that resonated deeply with viewers. This innovative content positions G-SHOCK as a brand that understands the synergy between advanced technology and stylish design.