For the 2025 holiday season, Dentsu Creative approached Return to Earth Studio to help create KPN’s first fully AI-generated commercial - a heartwarming 45” adventure featuring Louis the Cat, one of the most beloved and recognizable characters in Dutch advertising. The goal: use generative AI to craft a charming, character-driven Christmas story that stays true to KPN’s brand and emotional tone.

The main challenges were to translate a director-led vision into a cohesive sequence of AI-generated shots, maintain a recognizable and consistent portrayal of Louis across every scene, and shape a traditional cinematographic feel within an entirely new AI-driven workflow.

Director Mattias Schut and his team at Holy Fools (opens in new tab) provided a detailed shooting board outlining narrative beats, compositions, and emotional cues. Using this as our blueprint, we handled all shot adaptation and creation usingVeo 3, working in partnership with Google. The post-production team then finished the edit, color, VFX, and sound.