For Gen Z, nighttime isn’t about winding down—it’s prime time for creativity.

That’s why Lenovo Yoga’s Made with Lenovo Yoga campaign just got a nighttime remix, and we couldn’t be more excited to bring it to life with the help of our amazing JIMMY artists.

After researching when Gen Zers feel the most creative, we learned that a lot of them find their best ideas coming to them at night when they are more relaxed and less distracted. To bring this insight to life, we invited creators to embrace nighttime creativity through a series of digital artwork in real-word settings.

A group of our digital street artists ‘hacked’ DOOH screens across New York City, transforming them into interactive, mixed-reality art pieces. M_Editat, Nude Robot, Gabriel Benicio, Camyl Buena, @JennyMJiang (opens in new tab), @Shubi_dubidoo (opens in new tab), and Ghost3Dee each brought their own late-night vibes to life, each more thumb-stopping than the last. Their videos sparked so much buzz on social, we even landed a repost from a NYC legend, What is New York? (opens in new tab)

Each artist also made a “How I Made It” video, offering a behind-the-scenes look at their creative process. The Night Owls campaign is a celebration of creativity, and a reminder that when the world slows down, imagination comes to life.