Metalbending mayhem hits Sunset Blvd

To make a bold statement for Avatar: The Last Airbender Season 2, Netflix took over a massive billboard on Sunset Blvd and transformed it into a mangled masterpiece.

Naturally, fans had one question: How did it get that way?

Following the success of our Season 1 digital street art campaign featuring Appa, we teamed up once again with Shutter Authority —this time bringing Toph Beifong's legendary metalbending powers into the real world.

The result is a hyper-realistic digital street art film that tells the billboard's origin story, already generating nearly 1 million views.

Toph comes to life on the billboard and drops into her signature stance. The metal frame twists and bends around her. The billboard tears apart as paper and debris fall to the street below. When the dust settles, Toph stands among the wreckage.

And the best part? The billboard is real.

A physically bent Avatar billboard sat on Sunset Blvd looking exactly like it does in the film. Our digital street art execution gave fans the backstory, transforming a static billboard into something people can watch, share, and talk about.