To help Netflix celebrate the release of The Six Triple Eight, JIMMY brought the story of the 6888th Battalion to life on one of the most iconic canvases in the world: the Empire State Building.

Partnering with Netflix, we captured drone footage of a real light show on the Empire State Building that illuminated the Manhattan skyline. But we didn’t stop there. DJ Behar took things to the next level with thumb-stopping projections that seamlessly blended the battalion's history with the spirit of the film.

The result? A stunning tribute that honored the battalion’s legacy while stopping scrolls, turning heads, and earning 10 million views across social media channels.