When the biggest rock band in the world drops a new record, it comes with a sonic boom
Background
In collaboration with VFX genius Gabriel Benicio, we joined in on the celebration of AC/DC’s 50th anniversary by creating their biggest drop yet.
We captured the electrifying essence of the AC/DC with a larger-than-life execution, transforming Argentina’s River Plate Stadium into a massive 50th anniversary gold vinyl.
Set to their iconic “Thunderstruck”, the video (opens in new tab) resonated with fans old and new, rapidly gaining traction on social media and emerging as AC/DC’s most viewed Instagram Reel (opens in new tab). With 7 million views and counting, our collaboration with AC/DC has not only cemented their legacy as rock royalty, but also nodded to JIMMY’s ability to create content that resonates with audiences worldwide.
Client
Sony Music × AC/DCCredits
- AgencySUPERHEROES
