Chasing the Light at Le Tour de France with Velux, where hyperreal digital worlds meet the everyday magic of daylight.
Background
The Tour de France, seen through the light that fills every home.
To celebrate Velux's presence at the Tour de France, Ulises created Chasing the Light, a series of three films where hyperreal digital worlds meet the everyday magic of daylight.
Chasing the Light was born from a simple observation: Velux windows don't just let light in, they let people witness the world differently.
The Tour de France, with its scale and spectacle, offered the perfect counterpart, a race that is as much about landscape and light as it is about speed.
The three films, Tour to the Sky, (opens in new tab) Le Tour at Home, (opens in new tab) and Rooftop Finale, (opens in new tab) share a single visual language, one where hyperrealistic digital environments are crafted with the same care as a live-action shoot. Every frame, from the sunflower fields to the bending corridors of a home, was designed to hold up to close scrutiny, so the surreal never feels artificial.
Client
Velux / Tour de FranceCredits
- Design Studio / Art DirectionUlises Studio









Škoda at Milan Design Week
Transforming the courtyard of Palazzo del Senato into a playful landscape of soft sculptural forms for Fuorisalone 2026