Your morning commute just got juicier.

With Innocent Plus Juice debuting in the German market, we needed to demonstrate that the juice is packed with fruits and vitamins — so much so that an ad can't even contain it all.

Hati Hati Mas worked his magic to overflow an Innocent Plus digital-out-of-home ad with a sea of cascading fruits. The video's viral success highlights our effective launch strategy for Innocent in Germany, captivating a wide audience and generating 800,000 organic views (opens in new tab) from a base of just 90,000 followers. With this energetic introduction, we’ve set the stage for Innocent Plus Juice to become a household favorite in Germany.