The new OREO with more cocoa has officially touched down.

To build excitement for the tastiest OREO yet, we created three mixed reality videos featuring the cookie’s grand entrance into The Netherlands and Belgium markets. Gabriel Benicio’s hyper-realistic visuals left viewers questioning reality — what’s real, and what isn’t?!

These videos were part of a larger launch from the SUPERHEROES campaign (opens in new tab)that included in-person activations — like a giant inflatable OREO package installation — along with digital games, DOOH, and more.

With "more cocoa, more wow," this campaign made sure everyone was talking about OREO’s bold new recipe.