Advent calendars are a little less boring this Christmas season.

To tease the release of the highly anticipated Kiehl’s 2024 holiday advent calendar, we worked with Camyl Buena to give viewers a sneak peek like never befor (opens in new tab)e. (opens in new tab) Set in the center of downtown Manhattan, we see a lifesize Kiehl’s advent calendar encouraging passerby to tap a big, glowing button. Once tapped, we are transported into the box, revealing dozens of surprise products.

With its unique design, playful colors, and departure from traditional holiday aesthetics, we were inspired to transform the ‘inside’ of the advent calendar box into a vibrant, celebratory party atmosphere. To enhance the interactive experience, we prompted viewers to rotate their phones to landscape mode, immersing them fully in the festive world.

The video kicked off their #UnwrapKiehls holiday campaign, setting the stage for a season of fun and celebration.