Using the magic of Melasyl to build excitement about the launch of Kiehl’s new AutoTone treatment.
Background
Inspired by the product’s ability to even out dark spots on the skin, we told AutoTone’s story (opens in new tab) through a mesmerizing brick wall transformation that clears up a mess on its surface. With a little sticker magic, too, we caught the attention of viewers (opens in new tab) right off the bat.
DJ Behar brought the product's efficacy to life, leaving customers eager to experience the magic of Kiehl’s AutoTone for themselves.
Client
Kiehl'sCredits
- AgencySUPERHEROES

Kiehl's Advent Calendar 2024
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