Bringing color to world of toilet paper

With the help of five artists from our digital street art collective, we partnered with Renova, a Portuguese lifestyle product brand, to take 'the sexiest paper on Earth' on a global adventure, proving that even toilet paper can be functional and fun.

Renova’s vibrant and bold-colored rolls were seen emerging from the NYC subway (opens in new tab) (Shane Fu), gliding on the Paris Metro (opens in new tab) (Hati Hati Mas), floating through the streets of Seoul (opens in new tab) (Camyl Buena), , wrapping the Gherkin building (opens in new tab) in London (MREGFX), and even stomping through Shanghai’s Bund (opens in new tab) as a friendly giant (Ghost3Dee). To top it off, we brought the Paris execution to life on a digital-out-of-home display in the heart of Paris.

The results were electrifying. The algorithm loved our content, with videos racking up 13 million organic views on TikTok and Instagram and an impressive 34 hours of watch time. The DOOH display also saw great success, garnering around 850,000 impressions and generating a wave of positive PR.