To bring Gap’s linen line to life, we crafted a visually pleasing mixed reality video that left viewers soothed and satisfied.

Drawing inspiration from the mesmerizing social trend of ASMR, we made Gap’s linen into a captivating sensory experience (opens in new tab). In collaboration with the creative agency FARRYNHEIGHT, we showcased Gap's linen line in a unique and memorable way.

The talented Shane Fu perfectly encapsulates Gap’s comfortability and versatility with the calming nature of the blowing linen juxtaposing the hustle and bustle of Times Square. By tapping into the widespread appeal of ASMR, we not only kept viewers engaged and entertained (opens in new tab), but we also positioned the brand as having their finger on the pulse of social trends.