To spice up Vinted’s social presence, DJ Behar brought Vinted to the streets of Vienna, proving that secondhand fashion is first rate.

It’s hard to decide what to wear with Vinted’s plethora of great options... so why not bring them all out with you? The video depicts a tram decked out in racks of secondhand clothes driving around the heart of the city, turning the transport into a mobile fashion display.

This mixed reality video quickly became Vinted’s most viewed Reel on Instagram (opens in new tab) and also its top video on TikTok (opens in new tab), amassing nearly 8 million views and counting. It wasn't just the views that stood out — the video generated significant engagement, including thousands of likes, comments, and shares.